His clothes initially mirrored those that were commonly seen worn by ancient civilizations such as Mayans or Egyptians, although his thick boots resembled Inuit garb; his chest was bare, being only covered by a series of dark belts crossing it diagonally, and around his neck he donned a short mantle, covered in horizontal blue and white stripes and sporting edges decorated by numerous short, yellow strings hanging from it. On his arms were tight-fitting green armbands almost reaching up to his shoulders, seemingly made from the skin of a reptile. Around his waist there was a long loincloth, held up by a simple belt and sporting a motif composed of several arcs, with a single spot in each of their concave part and simple decorations reminiscent of Fleur-de-lis above them. The loincloth was fur-lined, something which matched the design of his boots, almost completely composed of fur. In his first appearance in the manga, he also sported a dark green headgear shaped like a reptilian, crocodile-like head, complete with sharp teeth pointing downwards, beady yellowish eyes and elongated, jagged ear-like protrusions, which matched his armbands, with what appeared to be a black Egyptian-like wig reaching down to his shoulder under it giving the impression that he actually had hair; an object which, paired with the staff Jura initially wielded, granted him an Egyptian priest-like appearance. In the anime, however, this headgear wasn't portrayed. After the 7-year time skip, Jura's outfit received major changes, with the Wizard Saint now donning traditional Japanese clothes; he wears a dark kimono, with the collar and sleeves adorned by a dark motif consisting of many squares placed in succession, linked together by a dark line and similarly flanked by two more lines, striped, traditional hakama and geta sandals paired with light tabi. He also sports a dark mantle draped over his shoulders. There have been some inconsistencies with Jura's current outfit, with him being initially shown wearing a plain one, then sporting the geometrical motifs on the sleeves which he didn't initially have; in addition, his mantle lost the strips which adorned its edges during its first appearances. Jura is sometimes shown resting his arms in the loose sleeves of his kimono.
Down-to-earth and with great humility, Jura generally refers to others with the highly honorific suffix "-dono", even when addressing subordinates, enemies, animals (Even despite not knowing Happy's name, he once called him Cat-dono), and those weaker than he is. He's shown to be very modest about the immense power he wields. Despite his reputation and skills, he never boasts about his power nor does he ever show any arrogance. He humbly calls himself the weakest member of the Ten Wizard Saints. He demonstrates great respect towards his opponents and will even commend them for their abilities and effort. He has his own personal philosophy when it comes to fighting. He strongly believes that on the battlefield, those with great conviction are the ones who obtain victory, regardless of the quality or power of the Magic that either opposing side has at their disposal. He's also an extremely upright, honor-bound individual, believing that it is unjust to arrest a good person, being ready to fight against the law and exposing himself to consequences to protect such belief, as seen when he fought many Rune Knights alongside the rest of Allied Forces to prevent Jellal Fernandes from being imprisoned. Jura is additionally very dedicated and loyal to his allies, going as far as to shield them with his Earth Magic, while leaving himself open and taking all the brunt of a massive explosion on himself. Despite being usually portrayed as serious and stern, he has shown a comedic side, displaying expressions of comical surprise, especially when he was speaking with Hoteye. His fellow guildmates seem to have great respect for him and view him as the pride of their guild. During their mission, Lyon Vastia and Sherry Blendy looked up to him as a leader of sort, something which allowed him to easily keep them at bay despite their temperament, together with his good-natured personality and being prone to praise their work. Despite this immense integrity, Jura's baldness appears to be a sore spot for him. When Hoteye mentioned that, due Jura's head form, he reminded him of the potatoes he and his brother used to eat, Jura got somewhat depressed and shocked. This annoyance towards his lack of hair also was shown during Lucy Heartfilia's fight against Flare Corona, where he got annoyed by his teammates' comments on Flare's hair, even though he wasn't mentioned or referenced by them.
